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\nAs PoliDirect expanded, its digital landscape became increasingly fragmented. The website, inboxes, reviews, vacancies, and email marketing were all running on separate systems. This made collaboration across the country difficult and resulted in a lack of control over content, SEO, and communication.
\nMarketing, service, and recruitment operated in silos without a shared starting point. There was a growing need for professionalization: more structure, better findability, and the ability to automate processes without adding complexity. PoliDirect sought a single central platform where website, marketing, and service converge are flexible enough for today and scalable for tomorrow.
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All the tools to scale
\nWith HubSpot, PoliDirect has a central platform that allows marketing, web, and service to scale at their own pace. The phased migration and step-by-step automation provide total grip on communication and findability, without being dependent on fragmented tools or technical workarounds.
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Centralized marketing for PoliDirect
PoliDirect is a fast-growing healthcare organization connecting patients across the Netherlands with specialized clinics. Digital visibility and reliable service aren’t just support tools; they are essential parts of the patient journey. From initial orientation to contact and follow-up, every touchpoint must be perfect for patients, candidates, and medical specialists alike. To maintain this quality, their digital foundation had to evolve alongside the organization’s growth.
The challenge
As PoliDirect expanded, its digital landscape became increasingly fragmented. The website, inboxes, reviews, vacancies, and email marketing were all running on separate systems. This made collaboration across the country difficult and resulted in a lack of control over content, SEO, and communication.
Marketing, service, and recruitment operated in silos without a shared starting point. There was a growing need for professionalization: more structure, better findability, and the ability to automate processes without adding complexity. PoliDirect sought a single central platform where website, marketing, and service converge are flexible enough for today and scalable for tomorrow.
This HubSpot implementation is the first step toward a structured and efficient marketing process across the Netherlands.
The result
Custom Healthcare Modules
Switching to HubSpot CMS allowed for a website rebuild focused on user-friendliness and marketing autonomy. Features include an interactive map of clinics with specialty filters and a seamless Google Reviews integration.
Centralized Communication
HubSpot is now the hub for all communication with patients, colleagues, and specialists. This creates a consistent and recognizable brand voice across all channels.
Smart Automation
Workflows are logically structured around forms and contact moments, automating communication while maintaining a personal touch and clear overview.
All the tools to scale
With HubSpot, PoliDirect has a central platform that allows marketing, web, and service to scale at their own pace. The phased migration and step-by-step automation provide total grip on communication and findability, without being dependent on fragmented tools or technical workarounds.
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