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Content Hub is natively integrated with your CRM, includes personalisation and AI tools out of the box, and requires no self-hosting or security management on your end. WordPress offers more flexibility, but comes with greater maintenance overhead and relies on standalone integrations to connect with the rest of your stack.

","question":"What is the difference between HubSpot Content Hub and WordPress?"},{"answer":"

A HubSpot website typically falls between €10,000 and €25,000, depending on the complexity of the design, the number of templates required and the functionality involved. Content Hub licence costs come on top of that, though these are relatively modest when bundled with Marketing Hub, which is usually the case.

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Yes. A well-built HubSpot site gives marketers full control over content, pages and forms, without needing a developer for every change. We provide training and role-specific documentation as part of every project.

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A typical design process runs four to six weeks, covering discovery, wireframes, visual design and iterations. For organisations going through a rebrand at the same time, allow extra time for the brand strategy layer that sits beneath it.

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Both are on the table. A fully bespoke design gives you a distinctive, ownable look and feel. An adapted premium template offers a faster and more cost-effective route. We recommend based on your budget, timeline and ambitions.

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Well-built HubSpot sites consistently achieve PageSpeed scores above 90 on desktop and above 70 on mobile. HubSpot's CDN, automatic image optimisation and compressed HubL output all contribute to strong performance out of the box.

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Through a comprehensive redirect plan built on crawl data, full preservation of metadata and structured data, and active monitoring of rankings and index status in the months following go-live. We treat every migration as an SEO project, not just a technical handover.

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GEO, or Generative Engine Optimisation, is the practice of optimising content for AI-driven search engines such as ChatGPT and Perplexity. We optimise content structure, authority signals and machine readability to improve the chances of your content being included in AI-generated answers.

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Start with headlines, primary CTAs and form fields. These three elements have the greatest impact on conversion and, with sufficient traffic, can produce meaningful results within two to four weeks.

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Smart content adapts page content based on visitor attributes such as industry, lifecycle stage or geographic location. It adds the most value in account-based marketing contexts and for B2B organisations with clearly defined and segmented target audiences.

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Not a business card, but A commercial engine.

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A website should do more than look good. It should work, converting visitors, supporting your commercial team and growing alongside your business. Integrated with your CRM, easy to manage without developer support, optimised for conversion and built for AI.

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With HubSpot Content Hub, you build your website on a platform that connects natively to your CRM. No separate CMS, no loose plugins, no integration headaches. Personalisation based on CRM data, A/B testing directly from the editor and AI-assisted content creation all come as standard.

\n

As a HubSpot website agency, we build sites that marketers can manage themselves, without needing a developer every time something needs to change.

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An outdated website is more than a cosmetic problem. For many organisations, it has become a brake on growth rather than a driver of it. When your site no longer reflects where the business is today, it undermines trust before a conversation has even started.

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Strong design does more than support your positioning. It guides prospects through their buying journey. Good UX means visitors find what they are looking for. Strong UI means your brand stays with them. Together, they tell a single story: this is an organisation that knows what it is doing.

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No unnecessary flourishes, just a visual expression of your expertise and what sets you apart.

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Building on HubSpot is technically more straightforward than most other CMS platforms, provided you know what you are doing. With the right structure of modules, templates and themes, you end up with a site that not only performs well today but remains easy to maintain three years from now.

\n

We build in blocks. Reusable modules that marketers can combine into new pages without touching a line of code. No technical complexity, no dependency on a single developer. Lean templates, clean HubL code and performance built in from the start.

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A website migration that preserves your SEO and online reputation does not happen by accident. Many sites lose between 30 and 50 percent of their organic traffic in the months following a migration, usually down to poor redirects, missing metadata or broken structured data.

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We treat every migration as an SEO project as much as a technical one. Existing URL structures are mapped, 301 redirects are built, metadata is carried across and structured data is reimplemented correctly. Protecting your search rankings and online reputation comes first. No traffic dips, no lost positions, just a clean transition to a better site.

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A website is never finished. Turning it into a genuine conversion machine requires ongoing optimisation: A/B testing, behavioural analysis and hypothesis-driven improvements. What worked three months ago may already be underperforming today.

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With Content Hub, A/B testing, smart personalisation rules and heatmaps are all available out of the box. We put a CRO process in place that involves testing, learning and adjusting every month. Not based on gut feel, but on data.

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From a static website to a system that continuously improves its own performance.

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