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De overstap naar HubSpot CMS maakte het mogelijk om de website opnieuw op te bouwen rond gebruiksgemak, vindbaarheid en zelfstandigheid voor marketing. 

\n

\n
• \n

  Een interactieve Nederland-kaart met klinieken en filters per specialisme

  \n
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• \n

  Een Google Reviews-module die naadloos binnen de website werkt

  \n
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• \n

  Een vacature- en jobmodule met ATS-koppeling, filtering en deelmogelijkheden

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HubSpot vormt nu het centrale punt voor communicatie met patiënten, collega’s en medisch specialisten. Er is een duidelijke basis gelegd voor gerichte e-mailcommunicatie en nieuwsbrieven, waardoor PoliDirect consistent en herkenbaar kan communiceren vanuit één omgeving.

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Workflows zijn logisch ingericht rondom formulieren en contactmomenten. Hiermee wordt communicatie deels geautomatiseerd, zonder het overzicht te verliezen. Deze aanpak maakt het mogelijk om processen gecontroleerd uit te breiden en HubSpot mee te laten groeien met de organisatie.

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het resultaat

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De uitdaging

\n

Door de groei van PoliDirect raakte het digitale landschap steeds verder versnipperd. Website, inboxen, reviews, vacatures en e-mailmarketing draaiden systemen. Dit maakte samenwerken met collega's door het hele land lastig en zorgde voor beperkte grip op content, SEO en communicatie.

\n

Marketing, service en recruitment werkten naast elkaar, maar niet vanuit één gedeeld vertrekpunt. Tegelijk groeide de behoefte aan professionalisering: meer structuur, betere vindbaarheid en de mogelijkheid om processen te automatiseren zonder complexiteit toe te voegen.

\n

PoliDirect zocht daarom naar één centraal platform waarin website, marketing en service samenkomen — flexibel genoeg om nu overzicht te bieden én straks verder op te schalen.

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Alle tools in handen

\n

Met HubSpot beschikt PoliDirect over één centraal platform waarmee marketing, website en service in eigen tempo kunnen opschalen. De gefaseerde website-migratie en stapsgewijze inzet van automatisering zorgen voor grip op communicatie, service-afhandeling en vindbaarheid — zonder afhankelijk te zijn van losse tools of technische tussenlagen.

\n

HubSpot groeit mee met PoliDirect en vormt een toekomstbestendige basis om patiënten en kandidaten steeds gerichter, consistenter en efficiënter te bedienen.

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