What is the new HubSpot Marketing Studio and what are the possibilities?

WHO IS THE MARKETING STUDIO FOR?

The world of marketing is changing fast. Teams are working with more and more channels, tools, and data, while the pressure to run faster and more consistent campaigns keeps increasing.

When half of the time goes into coordination, feedback, and switching between tools, there’s often too little room left for creativity and strategy. The Marketing Studio is designed specifically for marketing teams struggling with fragmented tools and endless rounds of alignment.

It is an AI-driven workspace where campaigns are not only created faster, but also stronger and better coordinated.

Think of:

• SaaS companies that want to accelerate campaigns without constantly getting lost in separate tools.

• B2B marketers rolling out campaigns across multiple channels while needing to coordinate teams.

• Creative agencies collaborating with clients and wanting all feedback centralized.

In short, the Marketing Studio is for everyone who wants to set up campaigns faster, smarter, and more consistently.

COLLABORATING ON CAMPAIGNS IN HUBSPOT

In the old Campaign Builder, collaborating with other team members was a challenge. In most marketing teams, each member has their own expertise, but everyone works on the same campaign: the performance specialist manages the ad campaigns, the copywriter creates the texts for socials and the website, the designer develops the visuals, and the marketing manager oversees all activities and makes adjustments.

What makes Marketing Studio unique is the way it brings teams together. Instead of countless docs, emails, and separate tools, you work together in one shared workspace. Here you can:

• Visually map out campaigns

• Assign tasks and track progress

• Give feedback directly on the assets that matter

The result? No more endless email threads, no more confusion about who is responsible for what. Everyone shares the same overview and builds the campaign together.

FROM BLANK PAGE TO FULL CAMPAIGN

Every marketer knows the feeling: that blank document with the question “Where do I start?” The Marketing Studio puts an end to that. You simply enter your goal and target audience, for example: “We want more trial sign-ups for our project management software among SMB entrepreneurs,” and HubSpot’s AI turns this into a concrete plan.

Not just vague advice, but a ready-made starting point with channels, strategy, and even first content concepts. This way you skip the hardest phase of a campaign and can get started right away.

In the drag-and-drop editor inside the Marketing Studio, you can move different assets onto your canvas. It works much like Lucidchart or Miro.

NO MORE TOOL CHAOS

The power of the Marketing Studio also lies in its integration with the rest of HubSpot. Email, social media, landing pages, everything comes together in the same visual planning. Campaign performance flows directly back into your CRM and dashboards. No duplicate work, no data getting lost along the way.

And maybe most importantly: you never have to start from scratch again. Every campaign builds on the last one, with insights and learnings that remain available.

THE NEW FOUNDATION OF MODERN MARKETING

At a time when marketing is increasingly about speed, relevance, and personalization, the  Marketing Studio is not just another tool. It is the place where strategy, creativity, and data come together. Where AI helps you work faster and smarter. And where campaigns are shortened from weeks to days.

Whether you are part of a small marketing team or running a large organization, the Marketing Studio makes HubSpot more than a CRM. It becomes the foundation of a marketing approach that is truly ready for the future.