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Fully optimized to support Appical’s projected growth.

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The result

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The job to be done

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Appical needed a complete restructuring of their HubSpot CRM. With different commercial leads over the years, each maintaining their own strategy, the setup had become fragmented. Every change in leadership brought a new way of working.

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Over time, this led to an unstructured process that didn't align with HubSpot’s potential. As a result, Appical struggled to take the next step in scaling their sales and marketing efforts. We stepped in to help Appical map out their commercial process and build a future-proof CRM that supports their ambitious growth plans.

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Een future-proof crm

\n

We hebben een flexibel en schaalbaar CRM gebouwd dat toekomstbestendig is en de groei van Appical ondersteunt. De samenwerking werd voortgezet om het CRM verder te optimaliseren en up-to-date te houden.

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