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Standaardisatie

\n

Dankzij de implementatie kon Modern Dental Europe processen en werkwijzen direct standaardiseren in negen landen in Europa. Het gebruik van HubSpot stelt ze in staat om veel handmatige werkzaamheden te automatiseren. Denk aan het sturen van brochures of prijslijsten naar de aanvrager of het automatisch aanmaken van gesegmenteerde follow-up lijsten naar aanleiding van een online webinar.

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De uitdaging

\n

Modern Dental Europe stond voor een aantal belangrijke uitdagingen:

\n

\n
• Geen consistente communicatie tussen de verschillende landen
\n
• Beperkte grip op de customer journey
\n
• Data uit verschillende landen was moeilijk te consolideren en analyseren
\n
• Geen centrale opslag van marketing assets
\n
• Geen gestructureerde notatie van sales- en marketingacties, waardoor meetbaarheid ontbrak
\n

\n

Daarnaast speelde de uitdaging dat elk land zijn eigen werkwijze had, wat een obstakel vormde voor een uniforme aanpak.

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Title

\n

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

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Solide basis

\n

Modern Dental Europe heeft nu een solide basis voor het verder ontwikkelen en optimaliseren van hun marketing- en sales inspanningen. De samenwerking tussen Modern Dental Europe en Endeavour is een schoolvoorbeeld van het optimaliseren van de operationele efficiëntie. Daarbij is Modern Dental Europe in staat om een consistente klantervaring te bieden in een internationale context.

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