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het resultaat

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360-graden klantbeeld

\n

Studio Piet Boon zocht naar een manier om hun data te centraliseren en een 360-graden klantbeeld te scheppen. Data zat besloten in verschillende systemen en het was lastig om de volledige klantreis in kaart te brengen. In Endeavour vonden ze een goede partner om HubSpot te implementeren.

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de aanpak

\n

We begonnen met een dataschoningstraject, zodat alle klantgegevens opgeschoond en centraal beschikbaar waren in HubSpot. Hierdoor kan Studio Piet Boon nu eenvoudig klantprofielen opstellen en strategische keuzes maken op basis van betrouwbare data.

\n

Met automatische dashboards werd rapporteren een stuk efficiënter. In plaats van losse lijsten en handmatige updates, biedt HubSpot nu real-time inzicht in contacten, deals en vastgoedprojecten.

\n

Daarnaast implementeerden we een meeting scheduler om het plannen van afspraken in de Flagship Stores te stroomlijnen en marketing automation om relevante content automatisch naar de juiste doelgroep te sturen. Dit bespaart tijd en zorgt voor consistente communicatie.

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ready for the future

\n

Studio Piet Boon heeft nu een stevige basis voor het ontwikkelen en optimaliseren van hun marketing- en salesinspanningen. De teams hebben nu veel rijkere informatie als input voor hun campagnes. Daarnaast wordt het makkelijker om mogelijke cross-sells te identificeren en aankoopgedrag te onderzoeken. Studio Piet Boon is klaar voor de toekomst!

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