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TJIP werd in 1999 opgericht met de missie om het traditionele IT-landschap te transformeren. Ze richten zich op het vereenvoudigen van complexe processen en automatiseren kernprocessen met unieke standaardmodules. Dit doen ze voor de sectoren Wonen & Lenen, Verzekeren en Pensioenen.
De uitdaging
TJIP wilde hun commerciële proces scherp hebben en optimaliseren. Daarnaast waren ze op zoek naar een strategische aanpak om hun marketinginspanningen gerichter in te zetten en de eerste stappen te zetten richting een account-based marketingstrategie.
het resultaat
Een strategische basis voor een Account-based marketingaanpak.
Concrete aanbevelingen om de marketing en salesactiviteiten beter op elkaar af te stemmen.
Tjip heeft nu een scherp commercieel proces om de volgende fase in te luiden op het gebied van sales.
Strategic switch
De strategische verschuiving binnen TJIP richting een meer datagedreven en klantgerichte aanpak vroeg om een herstructuring van het CRM. De samenwerking met TJIP was daarnaast gericht op het ontwikkelen van een marketingstrategie die past bij hun complexe markt. Daarvoor hebben we de eerste stappen gezet richting account-based marketing, waardoor TJIP gerichter en efficiënter potentiële klanten kan benaderen.
innovativiteit
Door de HubSpot set-up grondig aan te pakken is de portal nu net zo innovatief als de overige activiteiten van TJIP. Een uitgebreide herstructurering van het commerciële proces, persona ontwikkeling en key account analyse verder en TJIP is klaar voor de toekomst.
Jouw succesverhaal begint hier
Vertel ons je uitdaging
We bespreken graag hoe jouw verhaal het volgende succesverhaal kan worden.
